2013: A year in review

Last year was a great one for Port Saint John. We saw major strides in container tonnage, celebrated 25 years in the cruise industry and brought even more people in to experience our state-of-the-art terminals. These highlights, among others, are listed below. In no particular order (we’re proud of them all!)  

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With the introduction of Mediterranean Shipping Company’s weekly service to Port Saint John in the fall of 2012, we began to see major increases in the volume of containerized goods travelling through the Port. This is great news for the local and regional economy.

Long-time Port stakeholder Tropical Shipping also announced they would be partnering with global container line Hapag-Lloyd shipping containers through Saint John.

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American Iron and Metal signed a 40-year lease with Port Saint John in 2011. In 2013, they completed a $30-million expansion of their business, including a metal recycling plant.

This year, the volume of recycled metals shipped through the Port increase from 71,000 metric tonnes to 215,000.

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Our third annual Community Day, the first part of Port Days, saw thousands of locals visiting the Port. They were invited to join us for a barbecue, tug boat display, games, inflatable castles, Canadian Forces display and more.

This, in combination with a Port Days fundraiser, raised $10,000 for PALS (Partners Assisting Local Schools). All of the money goes right back to children in need. Missed out on Community Day? Catch up here and mark down June 8, 2014 in your calendar for the next one.

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For two years, members of the Port Saint John team and PALS coordinators have been developing a classroom education plan to teach local students about the Port and it’s relation to the community.

The plan underwent testing with students and launched on Dec. 12. The education plan includes three topics: Dredging, Cruise and Cargo. It was developed with curriculum outcomes in mind and can be adapted for any grade level.

School tours of the Port have already begun booking for this semester. See here for more information.

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Hapag-Lloyd, a German company offering 90 liner services across all continents, began calling Port Saint John via Tropical Shipping in the fall.

Saint John has been the home base for Tropical’s Container services for the past 12 years and this new partnership will benefit local shippers and receivers.

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On Aug. 1, TransCanada announced big news for Saint John – and the port. Their proposed Energy East Pipeline Project, beginning in Alberta and Saskatchewan and ending in Montreal, Quebec City and Saint John, is expected to carry 1.1 million barrels of crude oil per day.

Saint John will be an export terminal for western crude as part of the project. In May, the Port was part of a delegation of New Brunswick political and industry leaders visiting Calgary to promote the Port City.

Our long history of safety and commitment to sustainability makes our Port an ideal export terminal for Energy East.

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From an accidental arrival to a marquee Port – Saint John’s storied cruise history was highlighted in 2013.

Sept. 10 marked the 25th anniversary of the Cunard Princess, a ship rerouted due to Hurricane Gabrielle, arriving in Saint John. In 1989, citizens rolled out the red carpet for cruise passengers and gave them a hometown welcome. That same welcome has been extended to millions of cruise passengers since.

This year’s celebration was marked by crew appreciation, celebratory cupcakes at the City Market and the arrival of our two millionth cruise passenger. The cruise season wrapped up on Oct. 25 with Revel at the Lido, a Gatsby-esque celebration for the community at the Diamond Jubilee Cruise Terminal.

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We may be one of the city’s oldest industries, but we don’t want to act that way.

This year, the Port team embraced new media and a new look. In 2012, we rebranded from the Saint John Port Authority to Port Saint John. In 2013, we reinforced our new brand with a boosted social media presence (this blog included).

Find us on Facebook, Twitter, Pinterest, LinkedIn and Instagram.

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We’re proud of our Port team’s accomplishments in 2013.

In June, the American Association of Port Authorities awarded the Port communications team:

  • Award of Excellence – Port Saint John Social Media Engagement Strategy in the Social/Web-based media category
  • Award of Excellence – “Where the City Begins” Video in the video category  http://www.youtube.com/watch?v=hUfcCSFJ_EA
  • Award of Distinction – #portcity Event in the Special Events category, and
  • Award of Distinction – Port Saint John Re-brand in the Overall Campaign Category

The “Where the City Begins” video was produced with the help of Hemmings House and National Public Relations. National also played a big role in the Port’s rebrand.

In May, the Port was recognized by the Department of Economic Development and the Canadian Manufacturers for export excellence. The Port was honoured with the Collaborative Partnership Award along with the Greater Moncton International Airport. The award is given to organizations that champion New Brunswick exporters and help them access the world market.

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Port Saint John’s new cruise terminals are the first thing passengers see when they disembark.

These airy, modern spaces have emerged as rental venues among married couples-to-be, event planners and businesses. In 2013, the cruise terminals were rented more than 60 times.

We look forward to welcoming more people in to experience the beauty of the waterfront in 2014.

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